SITTO VIETNAM OFFICIALLY LAUNCHES ITS BRAND IDENTITY SYSTEM FOR THREE STRATEGIC BUSINESS SECTORS IN CELEBRATION OF ITS 25TH ANNIVERSARY

An important step in the journey of building an ecosystem across Aquaculture, Agriculture, and Pet Care, while affirming the brand’s position in the market. As the entire industry is undergoing a strong transformation toward modernization, building a clear and professional brand identity system is no longer optional — it is essential. A good logo not only helps a business be “remembered,” but also helps it be “trusted.”

A new milestone in the brand development strategy

The brand identity logo system for the three key business sectors includes: Aquaculture (SITTO Aquaculture – SAQ), Agriculture (SITTO Agriculture – SAG), and Pet Care (SITTO Animal Health – SAH). This is not merely an image refresh, but also a strategic move to synchronize the brand system and enhance competitiveness. Building a clear and consistent identity system serves as the foundation for long-term business development.

One ecosystem – One vision – Three core values with distinct identities

SITTO’s new logo system is developed under the Master Brand – Sub Brand direction, ensuring overall consistency while clearly expressing the unique characteristics of each sector.

The entire system shares a modern and recognizable typeface, distinctive main color tones, and separate symbols for each business field, creating clear differentiation in brand recognition.

SITTO Aquaculture – Affirming its position in the aquaculture industry

The SAQ logo uses a stylized shrimp image, representing the aquaculture sector — one of the company’s core business areas. The design features strong and decisive lines with a technological feel, reflecting the orientation of providing advanced technical solutions, improving productivity, and optimizing aquaculture efficiency.

SITTO Agriculture – Accompanying sustainable agriculture

In the agriculture sector, the SAG logo uses the image of a leaf, symbolizing growth and development. The design is soft yet modern, reflecting the orientation toward green agriculture, enhancing the value of agricultural products, and moving toward sustainable farming.

SITTO Animal Health – Bringing health and happiness to pets

The SAH logo is designed with the images of dogs and cats, the two most common companion animals, in a friendly and approachable style. Its message is to accompany pet owners by providing quality, safe nutrition and pet care solutions.

Core values: Consistency – Professionalism – Sustainability

The new identity system brings many strategic benefits to SITTO Vietnam:

  • Increases brand recognition across the entire product system.
  • Creates consistency in communication and marketing.
  • Makes it easier to expand product sectors in the future.
  • Affirms a professional image in the eyes of partners and customers.

Affirming a long-term vision

The launch of the three-sector brand identity logo system is not only a visual change, but also a strong affirmation of SITTO Vietnam’s long-term development vision:

  • Building a comprehensive agriculture – aquaculture – pet care ecosystem.
  • Accompanying farmers, aquaculture producers, and consumers.
  • Moving toward sustainable development and international integration.

In an era where branding plays a key role, investing systematically in a brand identity system is an inevitable step. With the new logo system, SITTO Vietnam not only refreshes its image but also lays the foundation for a strong, professional, and sustainable development strategy in the future.

Marketing Department
Sitto Vietnam Co., Ltd.